Caleon – The Life Story Business
Simply put, you can think of Caleon as ‘The Life Story Business’. At Caleon, the dreams are enormous, and that is what really excites us. We want to become the go-to business for anything related to life stories. Now, you may be wondering what is the deal with life stories, and what are life stories in the first place? Well, that is the category we are creating at Caleon.
Life stories are stories we tell ourselves and each other about who we are, and they might play a bigger role in your life than you recognize.
They are foundational for our identities, and we are constantly impacted by who we believe we are and who others believe we are. We express our identities with everything we do, and we take action to follow through on who we believe we are.
Life stories are not stable and static, though. They are constantly negotiated, evolving, shared and internalized, but few people actively take control of their narrative. For this reason, Caleon exists. We believe in the power and value that life stories have and the power and value they may come to have via Caleon’s activities.
Why life stories matter
For the individual, life stories are the constituents of your narrative identity and your beliefs about who you are, which can significantly impact your well-being and the trajectory of your life.
Life stories also provide social value. When we share our life stories, it is a chance to connect with and understand each other, and in this way life stories can transcend boundaries such as social or cultural barriers. In this sense, life stories can make us understand what was previously foreign to us.
At Caleon, we believe that every person has a life story that deserves to be told, and that every person’s life is unique, and each story contains insights that we can learn from.
Life stories can also be our legacy. We believe that a life well-lived is a life worth recording, and by recording your life, you leave behind your life stories for your loved ones and future generations. This is not a matter of ego or about how you will be remembered. It is about contributing while you are alive and making an impact.
These are the initial ideas about what potential life stories have, but the fact is, we don’t really know the full potential of life stories or even how this potential can become realized. That is the task we have taken upon ourselves at Caleon.
What we can say is that Caleon is an organization committed to exploring all things related to life stories and turning these ideas into reality in the form of practical products and services that provide immense value.
We, as an organization, are committed to creating and owning the category of life stories, piecing out the important parts of it and integrating them, and if you find that exciting you are more than welcome to take part in the journey.
The purpose of Caleon is to tell empowering life stories.
As you can probably sense by now, Caleon is driven by purpose and impact, and the purpose of Caleon is to tell empowering life stories. By empowering, we mean that the act of telling life stories empower either the person telling the story or the person consuming the story – preferably both.
We do not simply wish for people to record their life stories either as a monotonous description of life events or perhaps tell their life stories as if they were tragedies.
We want life stories to be compelling, insightful and effective. We want life stories to help us become who we want to be and to increase understanding between people. We want life stories that transform lives for the better.
The great thing about life stories is that there is not a single person who does not have one. That creates a vast potential for impact, and the vision of Caleon is to tell empowering life stories of every person. We envision a world in which our life stories connect and unite us, and where every person gets to live life on their terms.
That is big and bold, and it requires a lot of different methods of providing value for different people, and that is exactly what Caleon aims to do, and why Caleon can be considered the go-to business for life stories.
Life Story Journaling
In order to turn the first sod of the life story category, Caleon will focus on life story journaling, which is a concept that we have created at Caleon, and which has been brewing for a while. What is life story journaling, you ask?
Life story journaling is the activity of reflecting upon and writing down empowering life stories that redefine who you are and who you are becoming.
We wanted a life story solution that helps you record your life throughout your life, instead of at one point facing the huge task of writing a biography, but at the same time we wanted to create life-changing value in the process. That is how life story journaling came to be.
We sell journals that guide you through a reflection process in which you will recall a story from your life and reinterpret it in order to create empowering meaning.
How life story journaling works
Every story consists of events and characters, or in other words, the content of a life story is what has happened in our lives. However, the story also contains another element, and that is the meaning we associate with the things that have happened.
While we cannot change the things that have happened in life, we can change how we make sense of the stories and decide upon the meaning we attach to what has happened.
The aim of life story journaling is to make you aware of the stories you are telling yourself about who you are, to reinterpret these stories in a way that generates empowering meaning, and to use this meaning in your life as you move forward. You can learn more about life story journaling and how to do it here.
That is the quick version of Caleon. We want to build a community of like-minded people who want to take part in this journey so if you are intrigued by our purpose and activities, head on over to our community site and become a part of the tribe.